Ohria-(1111X751)
ohria-banner_2
Ohria-(1111X751)
ohria_trb_insta-09

Brand Design for
Ohria Ayurveda

About the project

Ohria is a beauty enhancing, skin care brand with powerful Ayurvedic ancient formulations. Ohria manifests a 6000 year old tradition of ayurveda through 100% natural products which are adaptations of an Indian queen’s untold beauty secrets.

We applied a combination of rich indian hues with ornate and traditional looking typefaces to create a soothing, luxurious, premium, and natural experience for the consumer. We blended floral motifs influenced by Rajput architecture and ancient royal Ayurveda to differentiate the brand. The O portrays the duality of the human personality – inherited and acquired, a perfect balance between the two results in eternal beauty. The symbol is constructed by the leaves of the Parijat tree, the first herb of Ayurveda. The O is placed as a “bindu”, the origin of every element in this universe.

logo-construction
ohria-flow
banner
ohria_website
rose-cream
ohria-soaps
deo
shrikamya-kansa
deos
pattern

Challenge

Create a consumer centric brand identity firmly rooted in India ayurvedic heritage. The brand targets beauty care buyers who believe in overall well being.
shrikamya
pamphlet
Ohria singleimage_6
banner_1
eye-cups
tongue-cleaner
candle
mandala-box
banner_2
banner_3