Brand Design for
About the project
Mila Baby, a brand designed to make parenting safe, easy and fun for modern parents with high quality products made with love and care, that give the baby the very best!
Our aim was to create an identity that connects with the new age parents while being soft, warm and approachable. A minimal approach was adopted to achieve the same to position the product as an aspirational one and compete with the expensive players in the market.
Challenge and Solution.
We did so with a blend of pastels and neutrals that match the new age parenting style. The simple yet elevated packaging made the products easy to shelf and stand out to catch the parents’ eye.