Rebranding Annapoorna
Established in 1951

About the project

Annapoorna Industrial Corporation is a 70 year old furniture manufacturing business. Over the companies history, the company has never made an effort to have a corporate identity since the company was primarily supplying to the government and working as OEMs to other brands. The company has now made a decision to step into the B2C segment and is trying to establish its presence as a company with over half a century of manufacturing experience but with modern and more contemporary products.

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Design Solution

We created an identity that carries the legacy that the brand has established over last 70 years by keeping it bold, simple and impactful.
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