GuestHouser was founded after identifying a huge gap in the Indian travel space where more than 11 million second homes sit vacant without generating any income for owners. GuestHouser connects travelers to over 150,000 holiday homes in 2,200 towns and cities on just one app. Whether it's a lavish penthouse in Mumbai with a view of the sealink, or a cozy tree house in South India, or a pool villa at a Goan beach, the vast range of options at GuestHouser makes sure that the needs of the customer is met.
Create symbol/mascot for the brand that signifies passion for travel and a vision to disrupt the travel industry, being approachable and playful at the same time.
We created ‘Ki’, inspired from a bird that travels the longest distance. The bird was later developed to create characters which were used for all the communication. The color palette signifies growth, travel, vision and joy which are also the building blocks for the brand.
Scope of Work
Branding and Identity, Character Design, Merchandise, Web Design, App Design, Online and Offline Communication