Brand Guidelines for Leap

Leap Skills is an innovation driven social enterprise that aims to reinvent the skilling landscape of India by employing technology as a disruptor. Leap is committed to creating sustainable impact through capacity building and enabling access to opportunity.

Leap has worked with 32000 students across 13 states in India

Design Brief
Develop a design identity for the brand that fits the current branding and also revamp the overall visual language that effectively communicates a sense of hardwork in students and positions Leap as a innovative and quality oriented organisation. The solutions are targeted at students and colleges in non-tier 1 towns. Since Leap also engages the international community for fundraising, product design and knowledge partnerships, the challenge was to build an identity transplantable to students in remote towns as well as investors and foundations in India and abroad.

Our take
We created a modern yet approachable, warm and reliable design language through a combination of line illustrations and a fixed color palette that reflects reliability, growth, ambition, innovation.

Scope of Work
Developing Brand Guidelines, Online and Offline Communication, Merchandise